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Coming soonSports & fan engagement

MatchDay

AI fan engagement for sports clubs.

MatchDay turns a sports club's fan traffic, website visitors, social followers, matchday attendees, into identified fans with personalised highlight reels, match predictions, and matchday experiences. The club captures data and monetisation tools it currently hands over to league platforms and social networks.

Included in €229/month all-access
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  • Expected Q3 2026
  • Subscription-included at launch
  • Join the waitlist
Overview

What MatchDay is, and who pays for it.

Plain-language description of the product, who buys it, the problem it solves, and the stack underneath.

MatchDay is a fan-engagement platform for professional and semi-professional sports clubs that don't have an in-house digital team. It does three things: it generates personalised highlight clips (a fan's favourite player scoring, cut to a shareable length) driven by match footage and a simple fan profile; it runs matchday prediction games and polls that identify fans via email; and it layers a branded matchday experience (push notifications, pre-match content, in-match polls, post-match recaps) over whatever the club already has.

The club replaces a scatter of free league apps and social widgets with a single branded touchpoint that captures fan data the club can use, first-party email lists, preference data, retention cohorts. Sponsors pay more for audiences the club can address directly than for audiences that live on other platforms.

Projected price: €499/month per club. All AI video processing, hosting, and infrastructure costs sit inside that price.

Target customer
Mid-tier professional clubs in European football (Championship-level and below, 2nd and 3rd divisions across the big-5 leagues, top-tier clubs in smaller European leagues), North American minor-league baseball and soccer, cricket franchises in Asia and the Middle East, and rugby union and league clubs. The sweet spot is clubs with 5,000-50,000 match-attending fans, 20,000-250,000 social followers, and no in-house developer team. Anti-profile: Premier League / NBA / NFL clubs (in-house tech) and amateur-tier clubs (no budget, no sponsor revenue).
Problem it solves
Most clubs outside the top tier hand their fan relationship to three free platforms they don't control: the league app, Instagram/TikTok, and the national FA's fan database. The club gets attention but no identity, no data, and no way to address their own fans directly. When a sponsor asks "how many engaged fans can you reach with a promotion this week", the answer is a social-follower number rather than an addressable list. MatchDay moves the fan relationship onto club-owned infrastructure: every highlight view is an identified fan; every prediction submission is an email; every matchday notification is a first-party message. The commercial case to a club isn't "more engagement", it's "a sponsor proposal you can actually quote numbers for".

Key features

  • Personalised highlight generator, fan chooses a favourite player or moment type, MatchDay cuts a shareable clip from match footage with the club's branding.
  • Match predictions and polls, identified fans play along with live matches; leaderboards drive repeat engagement across the season.
  • Matchday push and notification layer, pre-match, in-match, and post-match messaging through a branded web experience (no app download required).
  • Fan CRM, emails, preferences, engagement history in a single club-owned database exportable to Mailchimp, HubSpot, or the club's existing CRM.
  • Sponsor-facing reporting, addressable fan counts, engagement rates, and message performance formatted for sponsor pitches.
  • White-labelled, every fan touchpoint carries the club's brand, not ours.

Tech stack

  • Next.js 15 / React 19 front end; embeddable components delivered via script tag into the club's existing site
  • Supabase for authentication, fan CRM, analytics, and event storage
  • Push messaging via Web Push API (no native app required, which collapses installation cost for the club's fans)
  • GDPR-compliant fan data handling with explicit consent flows for highlight generation and match predictions
Market opportunity

Where MatchDay sits in the category.

Market size, growth, honest competitive landscape, and territory availability.

Global market

Global sports industry revenue was roughly $500B in 2024, with fan engagement and digital media representing a fast-growing subset per PwC Sports Outlook and Deloitte benchmarks. Fan-engagement software spend by professional clubs outside the top tier is a smaller but structurally growing category, clubs that could not afford custom builds three years ago can afford SaaS today.

Addressable per country

A major European football country (Germany, England, Italy, Spain) has 300-600 professional and semi-professional clubs across all tiers. Mid-tier countries (Netherlands, Belgium, Portugal) have 80-200 clubs. Add rugby, basketball, handball, and ice hockey and the addressable club count roughly doubles. Typical penetration target for a single operator in year 2 is 20-40 clubs in one country.

Growth trend

Three tailwinds: (1) clubs outside the top tier are under pressure to monetise their fanbase as broadcast revenue concentrates at the top; (2) sponsors increasingly pay for addressable audiences rather than impression counts, which favours clubs with first-party fan data; (3) AI video processing costs have dropped 60%+ since 2023, making per-fan personalised content economically viable at mid-tier club budgets for the first time.

MatchDay’s edge

What structurally separates MatchDay from the competitors listed below.

  • Club-specific first-party fan database, the league platform, Instagram, and TikTok give the club attention without identity; MatchDay turns attention into an addressable list the club owns.
  • No app install, web-push and embedded widgets mean the club's fans don't have to download anything to participate.
  • Built for the mid-tier budget, €499/month is positioned below commercial-department finance-committee thresholds at most target clubs.
  • Sponsor-proposal exports built in, the feature clubs commercially justify the tool on, not the engagement features themselves.

Competitive landscape

Named in full, with notes on whether each is structurally a real competitor or commonly misidentified as one.

  • WSC Sports / Greenfly

    Visit ↗

    AI video-clip automation for top-tier clubs and broadcasters; pricing and integration complexity put them out of reach for the MatchDay buyer. Not a real competitor for mid-tier clubs, frequently cited but structurally wrong buyer.

  • Genius Sports / Stats Perform

    Visit ↗

    Sports-data providers. They sell data to broadcasters, betting operators, and leagues, not fan-engagement tools to clubs. Adjacent, not competing.

  • Yinzcam (Cognosante)

    Visit ↗

    Built NBA and NFL team apps; serves top-tier leagues in North America. Different buyer, different price point, different scope. Not a competitor to the MatchDay segment.

  • League-owned fan platforms (Bundesliga, La Liga, Premier League)

    Leagues have increasingly built their own fan platforms and pushed clubs onto them. Most plausible category threat, a league platform pre-empts club-level software decisions by owning the fan relationship at the league tier. Counter: the league platform aggregates fans across clubs (fan of "football", not "my club"); MatchDay captures the club-specific relationship the league cannot.

  • Regional fan-engagement startups

    A handful of well-funded startups target the same club segment, typically regional (one per continent). Real competitors; the category is early enough that incumbency will be won in the next 2-3 years. Specific names and product scopes shift quickly; the structural pressure is the pattern, not any single entrant.

  • Digital agencies bundling fan-engagement services

    Football-focused digital agencies (Two Circles, Seven League, Deltatre) sell fan-engagement services to clubs as managed services rather than SaaS, typically €50K+/year all-in. Target a higher budget tier than MatchDay but compress from above as clubs grow.

Territory availability

MatchDay has not yet launched. Operator applications are being accepted to a waitlist with first-access priority for founding-operator territories. Strongest signal from waitlist applications to date: UK, Germany, Netherlands, Italy, Spain, Saudi Arabia, UAE, India, and the US minor-league market.

Unit economics (projected)

The math, in tables.

MatchDay is pre-launch. The scenarios below are projected against pilot-cohort benchmarks and will be updated with actuals after launch.

Projected, pre-launch

These scenarios assume the operator starts outbound in Week 1 and maintains cadence consistently. Operators who skip outbound weeks or launch slowly typically run in the Slow start band for their first 3-6 months before ramping.

Subscription payoff

Pays for itself on your first paying club.

Math
€229 / (€499 × 85%) = 0.54

Your subscription is €229/month. You keep 85% of what every client pays you, so each paying client nets you €424/month. Once you cross 1 paying client, the subscription is paid for and everything above is operator take-home, minus the 15% marketplace share on that gross client revenue.

Slow start

Projected

Projected. Under 1 new club per month on average in year 1, 93% monthly retention. Sports contracts concentrate in pre-season signing windows, so a Slow start typically means the operator started outreach in the wrong part of the calendar and caught only late signings. Not a failure scenario — many successful sports operators sign their first 2-3 clubs in one window and then compound across the next.

MonthClientsGross MRRMarketplace 15%Operator take-home
M62€998€150€848
M124€1,996€299€1,697
M186€2,994€449€2,545
M248€3,992€599€3,393
Cumulative year 1 take-home (at 85%)
€9,563
Cumulative year 2 take-home (at 85%)
€28,688

Steady

Projected

Projected. 1-2 new clubs per month, 95% monthly retention. Club sales cycles are seasonal, most contracts sign in pre-season windows (May-August for European football, comparable windows in other sports), so monthly averages hide a lumpier reality. Retention assumed high because clubs don't swap fan platforms mid-season. 10-20 hours/week.

MonthClientsGross MRRMarketplace 15%Operator take-home
M68€3,992€599€3,393
M1214€6,986€1,048€5,938
M1818€8,982€1,347€7,635
M2421€10,479€1,572€8,907
Cumulative year 1 take-home (at 85%)
€41,438
Cumulative year 2 take-home (at 85%)
€96,688

Strong

Projected

Projected. 2-4 new clubs per month, 93% retention. Typical for a operator with existing sports-industry relationships (ex-club commercial staff, ex-sports-media, ex-agency) or the willingness to attend 3-4 industry events per year. 25-35 hours/week.

MonthClientsGross MRRMarketplace 15%Operator take-home
M615€7,485€1,123€6,362
M1225€12,475€1,871€10,604
M1831€15,469€2,320€13,149
M2435€17,465€2,620€14,845
Cumulative year 1 take-home (at 85%)
€77,563
Cumulative year 2 take-home (at 85%)
€153,000

Exceptional

Projected

Projected. 5-8 new clubs per month, 92% retention. Typical for a operator with a warm channel into the sports industry, a sports-agency background, a media property with club relationships, or partnering with a national FA. Below the other platforms' Exceptional volumes because TAM per country is smaller and sales cycles are seasonally lumpier. 40+ hours/week or a sales hire.

MonthClientsGross MRRMarketplace 15%Operator take-home
M632€15,968€2,395€13,573
M1251€25,449€3,817€21,632
M1863€31,437€4,716€26,721
M2470€34,930€5,240€29,691
Cumulative year 1 take-home (at 85%)
€162,563
Cumulative year 2 take-home (at 85%)
€315,563

Break-even, in plain English

At the subscription price of €229/month

1 client

Projected. In the Steady scenario (1-2 new clubs per month) cumulative take-home crosses break-even around month 5-6. In the Strong and Exceptional scenarios it lands months 2-4. Slow Start operators (under 1 club per month through the first quarter) cross break-even later in year 2; seasonal signing windows dominate the early calendar for sports. Figures are before your operational costs — see Operator costs below.

Unit economics

Gross margin / client
100%
Estimated LTV
€6,000
Typical CAC
€150 to €600

Projected. Sports-club CAC is structurally higher than dental or aesthetic in absolute terms, club decision-makers are harder to reach cold, sales cycles are longer, and industry events cost more. But the higher per-client MRR (€499 vs €149) and higher retention produce stronger LTV:CAC ratios than any other platform in the marketplace. Warm introductions through former agency, club-commercial, or sports-media contacts materially lower CAC.

Operator costs

  • Cold outreach tool (Instantly, Smartlead, Apollo)€50-100 / mo
  • LinkedIn Sales Navigator (effective in sports outbound)€80 / mo
  • Sports-industry event attendance (SportsPro, Leaders, SBC Summit, regional expos)€1,500-5,000 / event
  • CRM, HubSpot free tier sufficient at this scale€0-50 / mo
  • Domain + business email€10-20 / mo
  • Time investment10-20 hrs/wk Steady · 25-35 hrs/wk Strong · 40+ hrs/wk Exceptional

Figures pre-tax and vary by jurisdiction. Retention, close rate, and ramp assumptions are documented in each scenario row and should be checked against your own channel mix.

Sales system

How MatchDay operators get clients.

Channels, realistic conversion rates, and exactly who does what between the marketplace and the operator.

Avg. sales cycle
60 days
Realistic close rate
Projected: roughly 2-4% of cold club prospects book a demo (sports is harder to reach cold than any other platform in the marketplace); 30-40% of demos sign within one signing window (typically 60-90 days). Sales cycles frequently span two signing windows, initial conversation in one season, signing in the next.
Time to first client
Projected: 8-16 weeks for operators executing the Steady cadence, bounded by club signing windows rather than operator effort. Operators with existing sports-industry contacts typically sign their first club within 4-8 weeks by starting with a warm introduction into a club's commercial team.

Primary acquisition channels

  • Direct outreach to commercial directors and marketing heads at target clubs (pre-loaded list filtered to mid-tier pro and semi-pro clubs with public sponsor roster).
  • Sports-industry events, SportsPro OTT Summit, Leaders Sport Business, SBC Summit, regional sports-tech expos, national federation conferences. High ROI once the operator has 2-3 reference clubs.
  • Partnerships with national federations and league offices, not exclusive, but federations will refer clubs to vetted vendors.
  • Referral through signed clubs, sports is a referral-heavy industry; one reference club produces 2-4 warm intros in its league.
  • Content and category-building, podcasts, industry newsletters, and thought leadership to compress the "who is this" step in cold outreach.

What we provide

  • Pre-loaded prospect list of target clubs in the operator's country, filtered to clubs that run paid sponsor roster and have active digital presence, typically 80-400 filtered prospects per country.
  • Cold outreach templates tuned for commercial directors and marketing heads, tested against initial pilot clubs before operator rollout.
  • Demo script leading with sponsor-quotable fan metrics rather than fan-engagement features. Objection handling for the three most common pushbacks: league-platform conflict, season-window timing, integration with existing club site.
  • Pre-built sponsor-proposal templates the club can hand to commercial partners within 48 hours of install, this is the feature clubs buy, not the engagement stack.
  • Branded dashboard at the operator's own subdomain, every club and every fan sees the operator's brand, never ours.
  • Sales training modules: sports-industry ICP, running a demo for a commercial director, contract and data-ownership negotiation, navigating league-platform conflicts.
  • Direct founder access by email and in the Circle.so community during active deals.

What the operator provides

  • Patience for a longer sales cycle than any other platform in the marketplace. Sports deals do not close in weeks; they close in signing windows.
  • Attendance at 2-4 industry events per year once the business has 3-5 reference clubs. Sports is a physical-industry network; cold outbound alone is not enough.
  • Sales execution that leads with the commercial argument (sponsor value, data ownership) rather than the product (AI highlights). Operators who lead with AI features fail.
  • Local context, language, knowledge of league structure, awareness of which federations are hostile or supportive.
30-day hands-on support

Your first 30 days on MatchDay, with an expert in the room.

You’re not buying software and a playbook. You’re getting a business expert working alongside you for your most critical month.

Your MatchDay expert knows the sports-club commercial cycle, the difference between club-level and league-level decision makers, and the sponsorship-adjacent budget logic that funds platforms like this. Founding operators get a 90-day version of this support, not 30.

Your MatchDay expert

Someone who has personally run this business, not a generalist, not a support agent. Assigned to you on day one, yours for 30 days.

Four weekly 1:1 meetings

Week 1 launch readiness. Week 2 pipeline review. Week 3 conversion. Week 4 scale plan. Your agenda, your calendar.

Daily async access

Slack or WhatsApp, under 4 hours on business days. Sales calls, copy, ad creative, positioning, not a ticket queue.

Community continues on day 31

Operator community, monthly group coaching, peer review on live deals. No cliff when your 30 days end.

The 30 days, step by step

Day 0 → Day 30
  1. Day 0
    Expert reaches out within 24 hours

    Your assigned expert emails within 24 hours of your license activating to schedule your Week 1 meeting and set up Slack or WhatsApp.

  2. Week 1
    Launch readiness

    Environment provisioned for your country, first 20 target clubs locked with public sponsor roster verified, sponsor-proposal templates customised for your league, seasonal-outreach calendar set for the right signing window.

  3. Week 2
    Pipeline review

    Which commercial directors replied, which clubs are still inside their signing window, adjusting outreach calendar and adding LinkedIn touches alongside email.

  4. Week 3
    Conversion optimization

    Demo rehearsal focused on sponsor-quotable metrics (fan counts, email-list depth, engagement), handling the "we already have the league app" objection.

  5. Week 4
    Scale plan

    Event-attendance plan (SportsPro, Leaders, regional sports-tech expos), which national federation to warm up first, a written first-year roadmap.

Risk assessment

What can go wrong with MatchDay.

Every meaningful risk, named. Each one includes a mitigation and, where we can't eliminate the risk, an explicit disclosure that we don't.

Low
Consider but unlikely to materially affect your business.
Medium
Active risk, addressable through execution.
High
Dominant factor in success or failure.

Development

High severity

Risk

MatchDay has not yet launched. The current state is a working prototype and a small set of pilot clubs. Expected general availability is Q3 2026. Platforms in pre-launch carry categorical risks that live platforms do not: core features may change during the pre-launch period, pricing is projected rather than proven, and the first cohort of operators carry more product-stability risk than operators of RoomVision, SmileVision, or FaceVision.

Mitigation

The marketplace is only accepting waitlist applications for MatchDay at present, not taking license payments until the platform is shippable. Founding operators who sign at launch receive a 90-day onboarding concierge (not available on the other platforms), direct weekly founder access during the first quarter of operations, and first refusal on country-exclusive rights if they reach €25,000 in cumulative take-home within 12 months of the license activating. Honest disclosure: the expected-availability date may slip. Waitlist applicants are given the current date with weekly updates once it moves inside 60 days of launch; if the platform is not ready by the committed date, waitlist applicants are released with no obligation.

Regulatory

Medium severity

Risk

Fan data is subject to GDPR in the EU, with specific sensitivity around minors (a meaningful share of youth-club fan traffic). Sports data itself, match statistics, video, is subject to complex licensing regimes; broadcaster rights, league data rights, and image rights can restrict what a club can legally do with its own match footage on its own platform.

Mitigation

The product ships with minor-protection consent flows (age-gate, parental-consent escalation), GDPR-compliant fan CRM with retention controls, and data-processing agreements for clubs. Video-rights complexity is addressed by restricting the default highlight generator to footage the club controls (training, interviews, youth matches, full-rights archive) with licensed-feed integration as an add-on per league.

Market

Medium severity

Risk

Fan-engagement spend is discretionary and correlated with club financial health. Clubs under financial pressure cut digital tools; in severe scenarios (club administration, relegation with budget cuts), operators lose clients through no fault of sales execution.

Mitigation

Pricing at €499/month is positioned below the threshold at which most clubs involve finance committees, it sits in commercial-department discretionary budgets. The sponsor-proposal feature is framed as a revenue-generating capability rather than a cost, which changes the argument when a club is under pressure. Relegation-driven churn is real and we do not claim to eliminate it.

Competitive

Medium severity

Risk

WSC Sports, Genius Sports, and Yinzcam are frequently named as competitors, they're not. Their buyer profiles (top-tier clubs and leagues, broadcasters) and price points (€50K+/year) don't reach the mid-tier club segment MatchDay targets. The material competitive pressure comes from two quieter places: (1) league-owned platforms that pre-empt individual club software decisions by owning the fan relationship at the league tier; and (2) regional fan-engagement startups (one to three per continent) building for the same club segment with venture funding. Both could compress category pricing or foreclose territories on a 12-24 month horizon.

Mitigation

League platform pre-emption is the larger risk; the counter is positioning MatchDay as the club-specific layer the league platform structurally cannot deliver (the league platform aggregates fans of "football"; MatchDay captures fans of "my club"). A operator with strong relationships in a federation and 10-15 reference clubs is durable against a regional startup entering the same country because club decision-makers heavily weight reference lists and local presence. Speed of territory coverage is the core strategy, founding operators in a country compound faster than a late entrant can.

Execution

High severity

Risk

Sports has three execution failure modes that are specific. (1) Leading with features instead of commercial value, operators who demo the highlight generator and prediction games fail; operators who demo the sponsor-proposal report succeed. (2) Missing signing windows, an operator who starts outbound in November for a European football club will not sign that club until May at the earliest. Deals slip by a full season for operators who don't respect the calendar. (3) Ignoring the relationship layer, sports is a physical-industry network; operators who try to run it purely from a laptop reach the Steady scenario but cannot progress past it without event attendance.

Mitigation

Sales training is sports-specific: commercial-director demo format, seasonal-outreach calendar template, event attendance plan for year 1. Weekly founder office hours during the first 60 days focus on ensuring the operator is building the physical network alongside outbound. The 30-day refund window starts at license activation, for a platform with seasonal sales cycles, this matters: a operator who realises within 30 days that they cannot commit to the cadence and event travel should exit.

Platform

Medium severity

Risk

Operators depend on the marketplace continuing to operate MatchDay. For a pre-launch platform, this risk is materially higher than for a live platform, a decision to discontinue development would leave operators without a product to sell and without a body of existing clubs to anchor continuation.

Mitigation

License contracts for MatchDay include a platform-launch condition: if MatchDay is not generally available by Q4 2026, operators receive a full refund without invoking the standard 30-day window. Post-launch, the source-code escrow clause applies identically to the other platforms. This does not eliminate the risk; it puts the pre-launch risk on the marketplace rather than the operator.

Access

Your subscription, in plain English.

Subscribing to the marketplace lets you run MatchDay (and every other product) under your brand. No stage fees, no exclusivity locks unless you pay for them.

Included in your subscription
€229/ month all-access

This product + every other product in the marketplace. Same price regardless of how many you run.

  • Run MatchDay under your brand, domain, and billing
  • Full course for this product (2-5 hours of video)
  • Playbook: cold email, landing pages, sales scripts
  • Pre-loaded prospect list for your country
  • First-30-days hands-on support from an assigned expert
  • Operator community + weekly group office hours
  • Product updates delivered automatically
Subscription
€229/month all-access. Running MatchDay doesn't cost extra — add or remove it from your dashboard anytime.
Revenue share
You keep 85% of what your clients pay you. The 15% marketplace share is the only other cost, calculated monthly.
Cancel policy
Cancel anytime from your dashboard. Access continues through your current paid month. No partial-month refunds. Revenue-share obligations on what your clients have paid continue after cancellation.
Price lock
The €229 price is the price at signup. If the marketplace raises the subscription later, your existing subscription keeps its price while it stays active.
Non-compete (3 years)
Licensee may not build or operate a directly competing product in the licensed vertical for 3 years after the license agreement ends.
Refund policy
30-day money-back guarantee on your first month. No conditions, no retention call. Full refund minus payment processor fees.
Optional: country exclusivity

Lock MatchDay in a specific country

Subscription operators run non-exclusively by default — multiple operators can serve the same country. For a one-time fee you can convert your access to an exclusive lock for this product in a specific country. Pricing depends on market size; apply to get a quote.

Proof & track record

Where MatchDay stands today.

Pre-launch. Honest progress rather than round numbers.

Launch status
Waitlist open

MatchDay is pre-launch. Pilot clients and advisor endorsements are being collected; paying clients will appear here at launch.

Founder

Belgian entrepreneur based in Dubai. Several years building AI-native SaaS products; the marketplace is the first I've opened to the operator licensing model.

Infrastructure

Pre-launch. The production stack targets Vercel (edge) and Supabase (EU region by default) with parity to the live platforms. Video processing runs on a GPU-backed service. Uptime and scaling targets will be published with the general-availability announcement.

No platform-specific testimonials are published yet. The marketplace does not publish testimonials without explicit client consent. Clients who consent to platform-specific quotes will be added here as they’re confirmed.

A note from the founder

Sander — Belgian entrepreneur based in Dubai. Several years building AI-native SaaS products; the marketplace is the first I've opened to the operator licensing model.

MatchDay is the fourth platform and the first in pre-launch. Fan engagement is the only vertical of the four where the buyer economics and the AI unit economics both flipped in the last 12 months, which is why it's the first I'm building alongside operators from day one rather than after a country pilot. Founding operators carry more pre-launch risk than they would on the live platforms; the contract puts that risk on the marketplace via a calendar-gate refund, 90-day onboarding concierge, and first-refusal on exclusivity.

If you're the kind of buyer who reads that and sees opportunity in being early, the waitlist is the right form to fill out. If you want a proven platform with paying clients today, RoomVision is the better match. Either way you'll deal with me directly.

FAQ

MatchDay-specific questions.

The questions we get asked most often when a serious buyer is evaluating this platform.

When will MatchDay be available?
Projected Q3 2026. Current state: working prototype with a small pilot-club cohort. The marketplace is accepting waitlist applications, not license payments. Waitlist applicants receive weekly updates once the launch date is inside 60 days; if the calendar gate slips past Q4 2026, waitlist applicants are released with no obligation.
Can I pay and lock in my country now?
No. We won't take payment for MatchDay until the product is generally available. The waitlist confirms first-access priority in your territory. Operators who subscribe at launch get first-refusal on country-exclusive rights for MatchDay within 12 months of activation; pricing depends on market size.
Is the €499/month pricing final?
Projected, not final. Pricing is set against pilot-club willingness-to-pay benchmarks and category comparables; the GA price may land between €399 and €599 per month depending on final pilot data. Your 85% operator share is fixed regardless of the final client price.
What sports does MatchDay support?
Launch coverage: football (soccer), rugby union and league, basketball, and cricket. Handball, ice hockey, and American football are on the 2027 roadmap. Pilot clubs span football and cricket at present. The underlying video and CRM stack is sport-agnostic; what varies per sport is the highlight-generation model fine-tuning and the prediction-game rules.
How does MatchDay coexist with the club's league platform or official app?
MatchDay captures the club-specific fan relationship the league platform structurally cannot: a fan on the La Liga or Bundesliga app is a fan of "football in Spain" or "football in Germany"; a fan on a MatchDay installation is a fan of the specific club. The sales conversation with a commercial director frames it as complementary, not replacement. In practice, clubs that install MatchDay continue to feed their league platform while building a first-party fan list on MatchDay in parallel.
What about video rights and broadcaster conflicts?
The default highlight generator works from footage the club controls: training, interviews, youth matches, full-rights archive, and post-match content the club already publishes to social. Licensed league feed integration is available as a per-league add-on once broadcaster rights are cleared, we support this conversation with the club, but the club owns the rights negotiation.
How does the sales cycle work in practice given club signing windows?
Most clubs sign software contracts in pre-season windows: European football runs May-August, cricket varies by country, North American minor leagues concentrate in October-February. An operator who begins outreach in the wrong part of the calendar may not see a signature for 6-9 months regardless of execution quality. The sales training includes a seasonal-outreach calendar for each supported sport, and the Steady financial scenario is calibrated to this reality rather than assuming monthly signings that never slip.
What fan-engagement or sponsor-value lift should I promise clubs during the sales call?
Don't promise specific numbers on the first call. Pre-launch pilot-cohort data will be shared with founding operators as part of the sales training once the platform is inside 60 days of launch. Share that data in the demo, not the cold email. Promising specific lift figures to commercial directors before you have the anonymized numbers creates refund risk later if the club doesn't hit them.
How many clubs until I'm net-positive?
One paying club covers the €229/month subscription with meaningful margin — €499 × 85% is roughly €424 take-home per club per month. From the first paying club onward, the subscription is net-positive. Scenario ramps are longer than other products because sports signs in seasonal windows (pre-season, typically May-August for European football). Steady operators cross cumulative break-even around month 5-6; Slow Start operators cross later in year 2 because the calendar dominates.
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