Unit economicsThe math, in tables.
Four scenarios, from Slow start to Exceptional. Each is a committed operator at a different execution level. Numbers are before tax and will vary by jurisdiction.
These scenarios assume the operator starts outbound in Week 1 and maintains cadence consistently. Operators who skip outbound weeks or launch slowly typically run in the Slow start band for their first 3-6 months before ramping.
Subscription payoff
Pays for itself at 2 paying clients.
Math
€229 / (€149 × 85%) = 1.80
Your subscription is €229/month. You keep 85% of what every client pays you, so each paying client nets you €127/month. Once you cross 2 paying clients, the subscription is paid for and everything above is operator take-home, minus the 15% marketplace share on that gross client revenue.
Slow start
1-2 new clinics per month, 90% monthly retention. Typical for an operator who underestimates outbound volume to dental principals, starts late, or runs into learning-curve execution issues in month 1-2. Dental is a slower sales cycle than e-commerce, so a Slow start here is more common — and not a failure scenario, many successful operators run at this pace for their first 90 days before ramping.
| Month | Clients | Gross MRR | Marketplace 15% | Operator take-home |
|---|
| M6 | 8 | €952 | €143 | €809 |
| M12 | 15 | €1,786 | €268 | €1,518 |
| M18 | 20 | €2,384 | €358 | €2,026 |
| M24 | 24 | €2,858 | €429 | €2,429 |
Cumulative year 1 take-home (at 85%)
€9,563
Cumulative year 2 take-home (at 85%)
€29,750
Steady
3-5 new clinics per month, 95% monthly retention. Dental is a slower sales cycle than e-commerce, but retention is structurally higher, a clinic that integrates SmileVision and sees booked consultations rarely churns. 10-20 hours/week of outreach.
| Month | Clients | Gross MRR | Marketplace 15% | Operator take-home |
|---|
| M6 | 21 | €3,129 | €469 | €2,660 |
| M12 | 37 | €5,513 | €827 | €4,686 |
| M18 | 48 | €7,152 | €1,073 | €6,079 |
| M24 | 57 | €8,493 | €1,274 | €7,219 |
Cumulative year 1 take-home (at 85%)
€32,938
Cumulative year 2 take-home (at 85%)
€73,313
Strong
6-9 new clinics per month, 92% retention. Typical for an operator with prior B2B sales experience or existing contacts in dental, former pharma or dental-supply reps fit this profile naturally. 25-35 hours/week.
| Month | Clients | Gross MRR | Marketplace 15% | Operator take-home |
|---|
| M6 | 39 | €5,811 | €872 | €4,939 |
| M12 | 63 | €9,387 | €1,408 | €7,979 |
| M18 | 78 | €11,622 | €1,743 | €9,879 |
| M24 | 87 | €12,963 | €1,944 | €11,019 |
Cumulative year 1 take-home (at 85%)
€59,500
Cumulative year 2 take-home (at 85%)
€117,938
Exceptional
12-18 new clinics per month, 90% retention. Typical for an experienced dental-industry operator with a warm channel (newsletter, consultancy, dental-marketing agency) or a operator running a small sales team. 40+ hours/week or one sales hire.
| Month | Clients | Gross MRR | Marketplace 15% | Operator take-home |
|---|
| M6 | 70 | €10,430 | €1,565 | €8,866 |
| M12 | 108 | €16,092 | €2,414 | €13,678 |
| M18 | 128 | €19,072 | €2,861 | €16,211 |
| M24 | 138 | €20,562 | €3,084 | €17,478 |
Cumulative year 1 take-home (at 85%)
€105,188
Cumulative year 2 take-home (at 85%)
€193,375
Break-even, in plain English
At the subscription price of €229/month
2 clients
In the Steady scenario (3-5 new clinics per month) cumulative take-home crosses break-even around month 6. In the Strong and Exceptional scenarios it lands months 3-4. Slow Start operators (1-2 clinics per month for the first quarter) typically cross between month 10 and 12. Figures are before your operational costs — see Operator costs below.
Unit economics
- Gross margin / client
- 100%
- Estimated LTV
- €1,800
- Typical CAC
- €80 to €300
Dental CAC is structurally higher than e-commerce, clinic owners are harder to reach cold, respond less to email, and prefer warm introductions. Industry events and dental-supply partnerships materially lower CAC once the operator has first reference clinics. The pre-loaded prospect list focuses on clinics actively marketing cosmetic services online (the right subset) rather than every dentist in the country.
Operator costs
- Cold outreach tool (Instantly, Smartlead, Apollo, or similar)€50-100 / mo
- LinkedIn Sales Navigator (effective in dental outbound)€80 / mo
- CRM, HubSpot free tier or similar is enough at this scale€0-50 / mo
- Domain + business email€10-20 / mo
- Dental trade-event attendance (IDS, local congresses, optional but high-ROI)€500-3000 / event
- Time investment10-20 hrs/wk Steady · 25-35 hrs/wk Strong · 40+ hrs/wk Exceptional
Figures pre-tax and vary by jurisdiction. Retention, close rate, and ramp assumptions are documented in each scenario row and should be checked against your own channel mix.